Southwestern Riverside County Region Announces New Identity as “Southern California Wine Country”

FOR IMMEDIATE RELEASE
August 11, 2025
Southwestern Riverside County Region Announces New Identity as “Southern California Wine Country”
TEMECULA, CA -- After over 30 years of serving the business community in Southwestern Riverside County, the Economic Development Coalition (EDC) is proud to announce a comprehensive regional rebrand. The area will now be recognized as Southern California Wine Country, reflecting its growing reputation as a premier destination for wine, tourism, and business opportunity.
This new identity aligns with the region’s rise in prominence due to its vibrant wine industry, unique lifestyle offerings, and increasing tourism. With this rebrand, the EDC aims to highlight not only the rich culture and scenic beauty of the region but also its pro-business environment, strategic location, and diverse economic potential.
“As the region becomes more well known for its wine and tourism industry, it makes sense to leverage that visibility for broader economic development,” said Connie Stopher, CEcD, Executive Director of the EDC. “Southern California Wine Country is more than a destination — it's a thriving ecosystem for entrepreneurs, investors, and families looking to grow and thrive.”
Alongside the regional rebrand, the EDC has unveiled a refreshed organizational brand to better align with its renewed mission to foster sustainable growth, innovation, and prosperity with Southern California Wine Country by leveraging strategic partnerships, advocating for business-friendly policies, and providing tailored resources to empower local businesses and communities.
To learn more about the new brand and ongoing initiatives, visit: SoCalWineCountryEDC.com


Media Contact:
Connie Stopher, CEcD
Executive Director, Economic Development Coalition
 [email protected]   https://socalwinecountryedc.com